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IPG Lex&Tax Café S1Ep3 | Gaming: Beyond the Game

17/05/2024

IPG Lex&Tax Café S1Ep3 | Gaming: Beyond the Game

An analysis of the video game phenomenon, from arcades crowded with spectators and onlookers captivated by the players' skills, to live broadcasts on streaming platforms, an increasingly popular target for product placement by major brands.

 

We discussed the topic with Marco Pistis, Managing Partner of IPG Lex&Tax, Paolo Rigobello, General Manager of Kintana, Andrea Barbero, Associate Partner of IPG Lex&Tax, and Enrico Autero, Associate at IPG Lex&Tax.

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