Video
10/09/2025
Why Italy is hard to scale - explaining the difference between UK and Italian business practice
Is Italy an entrepreneur’s dream or a business nightmare compared to the UK?
In part 3 of our Business Without Baggage series, Andy speaks with corporate lawyer Marco Pistis about the cultural and legal contrasts between doing business in Italy and the UK.
From relationship-driven deals to bureaucracy that stifles scale, Marco explains why British companies often struggle in Italy - and what they can learn from its unique, trust-first culture.
What you’ll learn:
Why relationships and trust matter more than rules in Italy
The North–South divide: how culture, punctuality, and payments differ
How family-run businesses dominate the market - and what that means for outsiders
Why bureaucracy and employee protection laws slow scaling
How UK businesses can avoid costly mistakes when entering Italy
Where the real opportunities lie: Milan, the mid-market, and creative industries
Author
IPG, Marco Pistis